Kimonology.com Website Design, E-Commerce and marketing
Challenge
To create identity for this handmade brand. Handmade market is oversaturated but this company is specializing on mostly kimono style apparel.
Solutions and Execution
Brand Name- Brand Contextual Message
It was identified that the new company name has to contain word “kimono”. The brand Kimonology® was born, and trademark was registered. The brand name uniquely conveys that the clothing comes out of the studies of kimonos.
Slogan – Brand Contextual Message
Unleash your inner ocean! – conveys that the clothing is kimono style and beach inspired.
Identity and Website Design – Brand Visual Message:
Massive crispy clear waves are the main image of this romantic handmade sportswear brand. This imagery is heavily used in the design of the Kimonology website.
Kimonology Gallery – Website, Logo, Marketing Design
Kimonology Gallery – Wholesale Catalog
Tasks, Methodologies, and Tools
- Branding
- Website Design
- Marketing Design
- High-fidelity wireframes
- Storyboards
- Non-interactive prototypes
- Sketch web design and prototyping
- WordPress Setup
- E-commerce
- Product Catalog
- Trademark Registration
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